Matt Wishnow is the founder and CEO of Clearhead. Previously, Matt was the founder of Insound.com and Drillteam Marketing. Launched in 1998, Insound.com is the the oldest and most respected of music web-stores, catering to vinyl enthusiasts and other music obsessives. Drillteam was an early social marketing agency, servicing Toyota, Target, Nike and other elite brands. Following the sale of Insound to Warner Music Group, in 2007 Matt was hired to design and lead WMG's Direct to Consumer business. He holds degrees in Fine Art and Semiotics from Brown University and recently moved to Austin, Texas.
Ryan Garner is the co-founder and EVP of Clearhead. Previously, Ryan was Vice President of Direct-to-Consumer for the Warner Music Group, responsible for delivering and supporting the web businesses of WMG’s biggest artists including Paramore, Bruno Mars and Wiz Khalifa. Before joining Warner in 2007, Ryan spent 5 years at JetBlue Airways as a product manager and solution architect. Ryan was an integral part of the early team that helped develop JetBlue.com into the airline's most important sales channel, responsible for 80% of sales at the time of his departure.
Tim Wilson is the VP of Analytics and Measurement at Clearhead. He is the author of the popular analytics blog, Gilligan on Data. Before joining Clearhead, Tim was the Director of Measurement and Analytics at Resource Interactive, where he designed solutions for P&G, Victoria's Secret and other Fortune 500 brands. Prior to that, Tim was an analytics executive at National Instruments and Bulldog Solutions. He holds a B.A. in Architecture from M.I.T. and an MBA from the University of Texas.
Melissa Cunningham is the Director of Client Engagement at Clearhead. Prior to Clearhead, Melissa held leadership roles at Bazaarvoice, Powered, and Coremetrics-IBM. Each of these roles focused on digital marketing measurement and analytics. Her focus on client engagement and training has allowed her to partner with innumerable Fortune 500 clients to enable them to track, understand, and optimize ROI within their eCommerce channel. Melissa received her Bachelors degree at Hofstra University and Masters degree at Boston University.
Clearhead is a lean team of all-stars able to transform your resources, tools and ideas into simple, sustainable digital optimization
Here's how we do it.P
But, enough about us.
what about you?As a long-time Digital Analytics Association (DAA) member, I was thrilled to not only get to attend the Austin chapter’s symposium this week, but to be invited to deliver one of the keynotes.
The theme of the day was “Digital Analytics in the Real World,” so I chose to present on the fact that, in the real world, analysts have to wear a lot of hats beyond simply “the person who does analysis” if they really want the fruits of their labor to drive meaningful actions within a company.
I recorded one of my runthroughs of the presentation prior the event, which is available in the video below (it’s almost like being there…without the spontaneous aside to the audience to “bare their armpits” when asking for a show of hands):
If 38 minutes of video isn’t your thing, you can flip through the slides below:
-Tim
Posted February 13, 2013
