We provide daring, entrepreneurial digital executives with the extra brains and brawn needed to fully utilize digital analytics and A/B testing practices and to drive disruptive results, change and learning.Contact Us
We provide our partners the full breadth of services required to build and sustain a data-driven organization.
Before companies begin to significantly resource analytics and testing in their organization, they often ask themselves “What does it mean for us to be data-driven? How would it even work? What would it look like?” Because it’s difficult to rebuild the ship while you’re already at sea, we help our clients re-imagine a “digital optimization” organization from the 50,000 foot view to the ground floor.
Based on a thorough assessment and synthesis of your current approach to analytics and testing, we design a new blueprint for organizing team members around the utilization of data.
The roles and chart is simply the first step. An optimization program requires definitions, deliverables, workflows, service levels and plans to get things running. We help bring the blueprint to life.
We know the tools, strategies and trends that are working (and not) in the market. We can help you avoid common pitfalls and adopt better tools and methods. Just ask us.
Digital optimization includes new concepts and practices that need to be described through a simple vernacular and workshops that are accessible and (yes) fun. We not only fish for our clients; we teach their teams why fishing is fun, how to fish and, then, we take them out fishing with us.
Once the digital optimization model is designed and ready for action, our clients often find that they need extra muscle and brains to augment their current team or scale the operation. We offer a team of nimble, expert, Clearhead-trained digital optimization all-stars to dive right in and bring the promise of Clearhead to life.
Once upon a time (not very long ago) we were the client – leading our own ecommerce and product development teams. We carried the responsibility of delivering on P&L commitments, developing our organization and driving growth. For years we wrestled with, and continuously refined, a process for managing teams and business decisions in a simple, data-driven, transparent way. Clearhead is the culmination of that experience.
We are obsessed with how a lean, data-driven practices drive smarter and more profitable businesses. If you fear that, in your company, “analytics” has become a euphemism for over-reporting and that your big decisions are still mostly driven by gut, we can help you change that (quickly). A clearheaded digital business is one that has a merit-based, sustainable approach to inspiring, validating and pursuing ideas that are most likely to improve business performance and satisfy customer demands.
The “Clearhead Process” is a simple, but meticulous, step by step approach to developing, prioritizing, validating and learning from well articulated digital business hypotheses. We have designed our process in such a way that it integrates well with most any set of stakeholders and roles and can be easily understood, adopted and replicated by even the most complex, legacy organizations.
Matt Wishnow is the founder and CEO of Clearhead. Previously, Matt was the founder of Insound.com and Drillteam Marketing. Launched in 1998, Insound.com is the the oldest and most respected of music web-stores, catering to vinyl enthusiasts and other music obsessives. Drillteam was an early social marketing agency, servicing Toyota, Target, Nike and other elite brands. Following the sale of Insound to Warner Music Group, in 2007 Matt was hired to design and lead WMG's Direct to Consumer business. He holds degrees in Fine Art and Semiotics from Brown University and recently moved to Austin, Texas.Close
Ryan Garner is the co-founder and EVP of Clearhead. Previously, Ryan was Vice President of Direct-to-Consumer for the Warner Music Group, responsible for delivering and supporting the web businesses of WMG’s biggest artists including Paramore, Bruno Mars and Wiz Khalifa. Before joining Warner in 2007, Ryan spent 5 years at JetBlue Airways as a product manager and solution architect. Ryan was an integral part of the early team that helped develop JetBlue.com into the airline's most important sales channel, responsible for 80% of sales at the time of his departure.Close
Melissa Cunningham is the Director of Client Engagement at Clearhead. Prior to Clearhead, Melissa held leadership roles at Bazaarvoice, Powered, and Coremetrics-IBM. Each of these roles focused on digital marketing measurement and analytics. Her focus on client engagement and training has allowed her to partner with innumerable Fortune 500 clients to enable them to track, understand, and optimize ROI within their eCommerce channel. Melissa received her Bachelors degree at Hofstra University and Masters degree at Boston University.Close
Jared Bauer is the Sr. Manager of Analytics at Clearhead. Jared has spent over six years working in the digital analytics space. During his previous work at digital agencies Resource Interactive and Possible, Jared lead the measurement and analysis efforts for a number of Fortune 500 companies including: Procter & Gamble, Nestle, Sherwin-Williams, Bush Brothers, Hewlett-Packard, ConAgra Foods, and Abbott Laboratories. Working across multiple clients and campaigns has given him a wide knowledge of a number of measurement tools and understanding of measurement in various marketing channels. Jared holds a master’s degree from American University.Close
Brian Cahak is the VP of Business Development & Marketing. Previously, Brian was the co-founder of a SaaS start-up in the auto technology space, the COO of an art eCommerce company, and the VP of eCommerce Operations for Callaway Golf. Brian leverages his experience at both Fortune 100 companies and tech start-ups to lead Clearhead's go to market strategy. Brian holds an MBA from the University of Texas and a BS from West Point.Close
Laura Stude is a Testing and Optimization Manager at Clearhead. She spent her early career in client services and copywriting at various ad agencies and later found herself in marketing and social media roles at Furniture Brands and Famous Footwear. After attending a Startup Weekend and learning more about Lean Startup principles, she left her job (and hometown) to pursue software development and entrepreneurship at The Starter League in Chicago. This eventually led her to Austin, where she has gained experience at various local startups in back-end and front-end programming, lean methodologies, UX and breakfast tacos.
When not learning to program or directing movers where to put boxes, Laura enjoys traveling, spending time with friends and family, the outdoors, football, tracking packages and any drink in a mason jar. She's a big believer in the Golden Rule and loves meeting interesting people.Close
As a long-time Digital Analytics Association (DAA) member, I was thrilled to not only get to attend the Austin chapter’s symposium this week, but to be invited to deliver one of the keynotes.
The theme of the day was “Digital Analytics in the Real World,” so I chose to present on the fact that, in the real world, analysts have to wear a lot of hats beyond simply “the person who does analysis” if they really want the fruits of their labor to drive meaningful actions within a company.
I recorded one of my runthroughs of the presentation prior the event, which is available in the video below (it’s almost like being there…without the spontaneous aside to the audience to “bare their armpits” when asking for a show of hands):
If 38 minutes of video isn’t your thing, you can flip through the slides below:
Posted February 13, 2013