Can you really test everything? Even if it was possible, would it be profitable? The answer to those questions is a resounding yes. Over the past two years, Clearhead has worked with Blu Dot to implement and scale a culture of continuous optimization. During that time, they went from never having run an A/B test to being a finalist for the Most Dramatic Business Impact Optie Award. Testing everything has changed the way they do business, both on- and offline.
To learn more about their journey, tune in to our Optimizely webinar at 1 p.m. ET/10 a.m. PT Wednesday. Clearhead CEO Matty Wishnow and Blu Dot’s head of ecommerce Mike Wodtke will discuss how to establish and sustain an optimization program, the risks and rewards of being so data driven, the incredible wins they’ve experienced and more.
You can also get a preview of their talk in our Optimizely Blog post on How Testing Everything Transformed Blu Dot’s Retail Business. Matty shares why Blu Dot has been a perfect “clean lab” for continuous optimization and what that means for their day-to-day marketing operations.
“What if there were a business and executive that could test everything they changed against a control… that could resist the urge to just ‘do things’ in the interest of expediency so their team could constantly learn and optimize,” asks Matty.
“Certainly some projects would get to market slower,” he acknowledges. “On the other hand, in a ‘test everything’ world, the business and its leaders would know, with confidence, exactly what was moving the needle and would learn at an incredible pace. Their future bets would be more likely to succeed.”