Understanding how people use your product is very important if you want to achieve customer satisfaction with your product – and keep them coming back. But how do you decide when to use A/B testing, UX testing or both? UX testing is commonly thought of as an additional step that slows down the velocity and… Read More »
Clearhead has been an incredible partner and the best vendor I have had the opportunity to work with. Their user-friendly data storytelling has been truly transformational for our culture, allowing us to use data to drive business results.
Driving product and brand desirability begins with putting our consumers at the heart of everything we do and serving them in the best possible way. With Clearhead’s help, we have been able to provide a better experience for our customers through constant testing and experimentation.
Let’s play a simple game called “What problem are we solving?”. The grand prize: increased profits, a team focused on efforts that truly drive results and a much better experience for your customers. If you caught me speaking at Opticon in San Francisco recently, then you heard me explain why I encourage businesses to love… Read More »
There’s an old digital marketing adage I’ve always loved: Only two businesses regularly refer to their clientele as “users,” and one of them isn’t legal. When I’ve heard businesses talk about users, it’s interesting how quickly everyone in the room buys into the word. Rather than distinct customers, you now have a uniform horde roaming across your website.… Read More »