Vitamix Clearhead Case Study

To redesign or not? A Vitamix experience disruption story

“Clearhead’s strategy and methodology are instrumental to the success of our digital business. With their expertise we are able to make disruptive changes to our user experience with confidence, ultimately delivering a significant ROI.” -Laura Szarek, Director, Digital Marketing, Vitamix Sometimes the problem you think you have is not really the problem at all. Vitamix,… Read More »

The critical difference between users and customers

There’s an old digital marketing adage I’ve always loved: Only two businesses regularly refer to their clientele as “users,” and one of them isn’t legal. When I’ve heard businesses talk about users, it’s interesting how quickly everyone in the room buys into the word. Rather than distinct customers, you now have a uniform horde roaming across your website.… Read More »