Adidas Digital Optimization Case Study

Data-Driven Approach Scores Big: adidas Case Study

“Clearhead has been an incredible partner and the best vendor I have had the opportunity to work with. Their user-friendly data storytelling has been truly transformational for our culture, allowing us to use data to drive real business results.” -Jack Rusina, Senior Manager of User Experience, adidas. It’s likely you associate adidas with performance–performance on… Read More »

yellow walking girl

The critical difference between users and customers

There’s an old digital marketing adage I’ve always loved: Only two businesses regularly refer to their clientele as “users,” and one of them isn’t legal. When I’ve heard businesses talk about users, it’s interesting how quickly everyone in the room buys into the word. Rather than distinct customers, you now have a uniform horde roaming across your website.… Read More »