Mythbusting the magic and science of optimization

“3 Tests Guaranteed to Improve Mobile Conversions” “How to Reduce Cart Abandonment by 50%” “5 Ways to Increase Email Signups Today” Sound familiar? Such attention-grabbing headlines dominate the optimization landscape. Implied is that successful practitioners have a set of obtuse technical skills that, if applied correctly, always win. Or that there are secret tricks that… Read More »

The big data bubble

A tremendous article by Scott Brinker (@chiefmartec) about the obsession with “big data” and the lack of clarity about how to organize and instrument learning and improvement based on the potential “gold mine.” The article discusses the recent focus on “big data” by senior digital marketers and then zeroes in on the gaping hole between… Read More »