Leave it to Amazon, Google and Facebook to make A/B testing sexy. Test and learn has immensely increased in popularity throughout the last decade, and thanks in large part to these companies so has the perception that thousands of high fidelity, small A/B tests are the norm. These tech behemoths all have a few common, relevant… Read More »
“Data-driven culture is a priority, but getting systems set up in a way to be data-driven can be costly and not urgent. It’s hard for us to put a hard number to the outcome of data-driven culture. Immediate return is not evident, but we know intuitively it will make large impact.” – Buffy Sash, former… Read More »
Clearhead has been an incredible partner and the best vendor I have had the opportunity to work with. Their user-friendly data storytelling has been truly transformational for our culture, allowing us to use data to drive business results.
Driving product and brand desirability begins with putting our consumers at the heart of everything we do and serving them in the best possible way. With Clearhead’s help, we have been able to provide a better experience for our customers through constant testing and experimentation.
Test and Learn. Culture of Experimentation. It’s likely that you’ve heard these catch phrases. Perhaps you’ve used them or thrown them out there casually, assuming that they are universally grasped or easily recognized. Alternately, perhaps you think these terms are overused and meaningless. The truth we’ve seen at Clearhead is somewhere in between. For sure,… Read More »
In short order Clearhead has become a critical partner on our journey toward data-driven decision-making.
At a recent event here in Austin I was introduced to an innovative new Ford car sharing concept. The idea is that multiple people could band together to “share” a lease on a Ford vehicle. As numerous studies have shown the Millennials are buying fewer and fewer vehicles. Ford’s innovation hypothesis here is that they… Read More »
“It’s hard to balance that urge to just dogpile the latest thing when you’re feeling like there’s a land grab or gold rush about to happen all around you and that you might get left behind. But in the end quality wins out. Everyone will be better off if there’s laser focus on building great…products… Read More »