Vitamix Clearhead Case Study

To redesign or not? A Vitamix experience disruption story

“Clearhead’s strategy and methodology are instrumental to the success of our digital business. With their expertise we are able to make disruptive changes to our user experience with confidence, ultimately delivering a significant ROI.” -Laura Szarek, Director, Digital Marketing, Vitamix Sometimes the problem you think you have is not really the problem at all. Vitamix,… Read More »

Webinar Recap: A unifying framework for test ideation

Last week, Clearhead joined Optimizely for their Spring Into Action webinar series. The webinar focused on helping digital retailers develop test ideas that would impact critical KPIs. Rather than present a laundry list of successful experiments, we shared an actionable framework for developing and prioritizing hypotheses. Let’s get real: test ideas are cheap. There are… Read More »