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Mythbusting the magic and science of optimization

“3 Tests Guaranteed to Improve Mobile Conversions” “How to Reduce Cart Abandonment by 50%” “5 Ways to Increase Email Signups Today” Sound familiar? Such attention-grabbing headlines dominate the optimization landscape. Implied is that successful practitioners have a set of obtuse technical skills that, if applied correctly, always win. Or that there are secret tricks that… Read More »