5 key takeaways on data & innovation from Etail West

Retail’s most innovative brands, technology solutions and agencies met in Palm Desert for the Etail West Conference in February. With three full days of talks and events featuring some of brightest minds in ecommerce, it was clear the space is evolving faster than ever, driven by data and a renewed focus on customer experiences. Here are a few highlights from the conference.… Read More »

4 steps to create a “test-before-invest” digital innovation plan

Dwight D. Eisenhower said, “In preparing for battle I have always found plans are useless, but planning is indispensable.” Have you planned your 2016 digital innovation bets? Here’s my hypothesis: I believe if you plan innovation with a data-driven approach, you will dramatically impact the return on your investments. Moreover, a data-driven planning process will change… Read More »

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