Several years ago, after running thousands of a/b split tests for Fortune 500 brands and retailers, our team determined we could do better for our clients. We could have a higher winning percentage of ideas that won. After all, if you’re going to test an idea you should have some confidence that it’s actually going… Read More »
The difference between simply running tests and continuous optimization lies in the process and the organizational readiness. Before you can optimize, you need a map for success. You and your team have to understand where you are going and how you are going to get there. The dial tone of data-driven UX and product management… Read More »
Clearhead has been named the fifth fastest-growing company in Central Texas. On Oct. 22, the Austin Business Journal released the 2015 Fast 50 Rankings. Based on annual revenue growth over the past three years, the finalists ranged from established home builders to upstart technology companies. With an average growth rate of 154 percent, Clearhead came… Read More »
Opticon 2015 is just a week away! As a platinum sponsor, we can’t wait to get to Pier 27 in San Francisco. In addition to participating in two panels and a roundtable discussion, we are honored to be in the running for multiple 2015 Optie Awards, which will be presented during the morning keynote on… Read More »
Earlier this week, Clearhead turned one year old. It was an occasion that, amazingly, almost passed without me noticing. Fortunately, many of my team members have been with me since before our first day and were quick to remind me of the anniversary. We celebrated, appropriately, with beer, bourbon, pretzels and donuts. And, as we… Read More »
Since I figure the ostensible purpose of this website is to describe “what Clearhead is” (a digital optimization agency) I thought it a timely moment, at the very outset of the blog, to devote a post to “why Clearhead is.” By way of background, I spent the better part of my career wrestling with website measurement, analytics… Read More »
