Webinar Recap: A unifying framework for test ideation

Last week, Clearhead joined Optimizely for their Spring Into Action webinar series. The webinar focused on helping digital retailers develop test ideas that would impact critical KPIs. Rather than present a laundry list of successful experiments, we shared an actionable framework for developing and prioritizing hypotheses. Let’s get real: test ideas are cheap. There are… Read More »

Personalization: Explaining the word no one can stop saying

Google “personalization.” Maybe you just did. Did you add “digital” to that search? Because otherwise your results may be engraved crystal beer steins. Well, actually, hold on again… take a closer look at those glasses. Is that your initial on them? Yep, your search results for personalization have been personalized. Keep scrolling and you’ll probably… Read More »

MutationObservers in AB tests

Whether you’re designing for throwaway-ability or an agency that doesn’t have access to internal deploys – sometimes you have to get creative in your polling, activation, and injection. We’ve had a couple of these scenarios come up recently and have found some promise in leveraging MutationObservers. Check out the hello-world codepen below: See the Pen… Read More »

Is This Normal? Common challenges testing programs face.

Check out what Ryan Garner, co-founder of Clearhead, and Jessica Vasbinder, senior director at Warner Music Group, recently presented to your testing colleagues at #Opticon2014, Optimizely’s user conference,  Enjoy! So… you are doing it by the book. After a thoughtful search, you chose and implemented Optimizely. You’ve built organizational buy–in for testing, and your colleagues are… Read More »

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    3601 S. Congress Ave.
    Bldg. C302
    Austin, TX 78704
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Map of Clearhead’s location in Austin, TX

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