We are so excited to announce that Clearhead will join Accenture Interactive and will expand its experimentation and personalization capabilities. The opportunity to combine our evidence-based approach to user experience design with the talent, expertise and reach of the world’s largest digital agency is both exciting and humbling. Our entire team, in Austin, Cincinnati, and… Read More »
Digital Transformation is all the rage again. How can this be? It even has a “cool” new acronym (DX) in case you don’t want to waste time pronouncing two words. As you may have noticed, digital transformation has been “all the rage” for a decade or so. Perhaps this isn’t necessarily the case, but it… Read More »
Understanding how people use your product is very important if you want to achieve customer satisfaction with your product – and keep them coming back. But how do you decide when to use A/B testing, UX testing or both? UX testing is commonly thought of as an additional step that slows down the velocity and… Read More »
Leave it to Amazon, Google and Facebook to make A/B testing sexy. Test and learn has immensely increased in popularity throughout the last decade, and thanks in large part to these companies so has the perception that thousands of high fidelity, small A/B tests are the norm. These tech behemoths all have a few common, relevant… Read More »
Clearhead has truly become an extended part of the Vitamix team. They’ve helped us to produce and deliver relevant, personalized experiences that create more meaningful and effective journeys for our customers.
Clearhead’s strategy and methodology are instrumental to the success of our digital business. With their expertise we are able to make disruptive changes to our user experience with confidence, ultimately delivering a significant ROI.
I want you to imagine two businesses. In the first business, which we’ll call the Company A, the team is busy with projects. They love their projects. Projects everywhere. Company A has a navigation redesign project. They have a personalization project. They have a responsive design project. Everyone is busy working on projects. How do… Read More »
The cyclical nature of trends can be seen all around us: beards, Polaroid cameras, Mark Wahlberg. But perhaps the one that holds the most meaning for Clearhead is the cyclical nature of music. In 1988 the popularity of vinyl slowly began to decline as CDs and later MP3s gained in both popularity and market share.… Read More »
When I wrote my latest book I wanted to create a field guide for product innovation. Something that practical product and innovation champions could use to help tactically create a process to get the best ideas for new products and improved existing products from their staff. As my co-author and I interviewed digital product experts, one… Read More »
Today marks the beginning of a new chapter for me and for Clearhead, the digital optimisation company headquartered in Austin. We’re opening a London office with the intent of better serving our European clients and further extending our global offering. Conventional thinking would align optimisation techniques to the continuation of an existing, stable, live product,… Read More »