Check out what Ryan Garner, co-founder of Clearhead, and Jessica Vasbinder, senior director at Warner Music Group, recently presented to your testing colleagues at #Opticon2014, Optimizely’s user conference, Enjoy!
So… you are doing it by the book.
After a thoughtful search, you chose and implemented Optimizely. You’ve built organizational buy–in for testing, and your colleagues are now sending you their hypotheses. You have even run your first set of tests and perhaps found a winner. Your business is growing and you are data driven now… right?
For many organizations, it’s not that easy. The establishment of needle moving optimization programs inside often complex organizations with federated departments who all feel at least partial ownership of testing is challenging and full of growing pains and existential crises along the way.
In the following presentation Ryan and Jessica get real and offer practical perspective on the common and healthy optimization program challenges many organizations face.
We leave the buzzwords at the door, bust some myths, extinguish some fires, and discuss what healthy and winning optimization programs really look like based on the experiences of great brands like Warner Music Group, FreshDirect, Blu Dot and more.
Below is a link to the presentation that Ryan and Jessica shared with the attendees. Enjoy!