May 23, 2018

How Problem Solution Mapping Works (VIDEO)

How PSM Works (VIDEO)

Several years ago, after running thousands of a/b split tests for Fortune 500 brands and retailers, our team determined we could do better for our clients. We could have a higher winning percentage of ideas that won. After all, if you’re going to test an idea you should have some confidence that it’s actually going to solve a customer problem.

We saw that companies were overloaded with ideas, and uncertain of the impact of projects. So, Clearhead developed an operating methodology called Problem Solution Mapping (PSM). It’s a simple and powerful way to align teams on goals, key problems and hypotheses that actually make an impact—using data and experimentation.

Want to learn more about PSM? Here’s a video we created to help explain it for you…

  • Austin

    3601 S. Congress Ave.
    Bldg. C302
    Austin, TX 78704
    United States
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  • Cincinnati

    1311 Vine St
    Cincinnati, OH 45202
    United States
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  • London

    14 Grays Inn Road
    WC1X 8HN
    United Kingdom
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Map of Clearhead’s location in Austin, TX

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