The Three c's of clearhead research

The Three C’s of Clearhead Research

Clearhead has been rooted in research since the very beginning. Conducting stakeholder interviews to better understand business goals and problems before diving into solutioning is core to how we operate. A/B tests, a well-loved research method and a fast-follow methodology that still accompanies our Problem Solution Mapping (PSM) process today, may even be how you… Read More »

The critical difference between users and customers

There’s an old digital marketing adage I’ve always loved: Only two businesses regularly refer to their clientele as “users,” and one of them isn’t legal. When I’ve heard businesses talk about users, it’s interesting how quickly everyone in the room buys into the word. Rather than distinct customers, you now have a uniform horde roaming across your website.… Read More »

  • Austin

    3601 S. Congress Ave.
    Bldg. C302
    Austin, TX 78704
    United States
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  • Cincinnati

    1311 Vine St
    Cincinnati, OH 45202
    United States
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  • London

    14 Grays Inn Road
    London
    WC1X 8HN
    United Kingdom
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Map of Clearhead’s location in Austin, TX

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