The critical difference between users and customers

There’s an old digital marketing adage I’ve always loved: Only two businesses regularly refer to their clientele as “users,” and one of them isn’t legal. When I’ve heard businesses talk about users, it’s interesting how quickly everyone in the room buys into the word. Rather than distinct customers, you now have a uniform horde roaming across your website.… Read More »

Unlock the Power of Optimization: Integrate your optimization & your web analytics tools

At Clearhead, we firmly believe digital optimization helps our clients win fast, continuously improve, and get smarter along the way. We help jump start optimization by working with our clients to develop an initial set of hypotheses. Then, as our optimization efforts get underway, we inevitably create more questions and more hypotheses. This is the… Read More »