I went through three redesigns when I ran consumer Dell.com. I understand a large redesign is a six to seven figure investment, thousands of hours of work and — more frequently than many would like to admit — driven simply by best practices and an agency’s attractive designs rather than data. Through Clearhead, we work with some… Read More »
The difference between simply running tests and continuous optimization lies in the process and the organizational readiness. Before you can optimize, you need a map for success. You and your team have to understand where you are going and how you are going to get there. The dial tone of data-driven UX and product management… Read More »
Kevin Ertell is the SVP of digital at Sur La Table. His team defines ecommerce strategy, owns the cross-channel digital customer experience and oversees technology for the premium cookware retailer. With over 30 years of ecommerce experience, Ertell is an in-demand thought leader and serves on the Shop.org board of directors. Personalization has been the… Read More »
We recently sat down with Josh Mueller, the SVP of digital, operations and demand generation at Dun & Bradstreet, to discuss personalization. Dun & Bradstreet is a commercial data and insights company that provides business solutions to 87% of the Fortune 500. Mueller currently leads a global team of over 60 marketing, technology and creative professionals.… Read More »
Dwight D. Eisenhower said, “In preparing for battle I have always found plans are useless, but planning is indispensable.” Have you planned your 2016 digital innovation bets? Here’s my hypothesis: I believe if you plan innovation with a data-driven approach, you will dramatically impact the return on your investments. Moreover, a data-driven planning process will change… Read More »
What are the CEOs at top retailers looking for in their next ecommerce or digital marketing executive? “People want the unusual,” said Harry Joiner. “They buy stories, and they want to feel better about themselves because of their relationship with a brand. In that sense, brands are in the emotional bond business. CEOs want CMOs… Read More »
