Kevin Ertell is the SVP of digital at Sur La Table. His team defines ecommerce strategy, owns the cross-channel digital customer experience and oversees technology for the premium cookware retailer. With over 30 years of ecommerce experience, Ertell is an in-demand thought leader and serves on the Shop.org board of directors. Personalization has been the… Read More »
Sam Decker is co-founder and Executive Chairman of Clearhead. Sam was founding CMO at Bazaarvoice and founder/CEO of Mass Relevance. Before Bazaarvoice, Sam spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell’s consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology. Prior to that, he consulted with companies such as Apple, Claris, Adobe, and Borland to help them develop word of mouth and loyalty marketing strategies.
We recently sat down with Josh Mueller, the SVP of digital, operations and demand generation at Dun & Bradstreet, to discuss personalization. Dun & Bradstreet is a commercial data and insights company that provides business solutions to 87% of the Fortune 500. Mueller currently leads a global team of over 60 marketing, technology and creative professionals.… Read More »
Dwight D. Eisenhower said, “In preparing for battle I have always found plans are useless, but planning is indispensable.” Have you planned your 2016 digital innovation bets? Here’s my hypothesis: I believe if you plan innovation with a data-driven approach, you will dramatically impact the return on your investments. Moreover, a data-driven planning process will change… Read More »
What are the CEOs at top retailers looking for in their next ecommerce or digital marketing executive? “People want the unusual,” said Harry Joiner. “They buy stories, and they want to feel better about themselves because of their relationship with a brand. In that sense, brands are in the emotional bond business. CEOs want CMOs… Read More »