Sam Decker is co-founder and Executive Chairman of Clearhead. Sam was founding CMO at Bazaarvoice and founder/CEO of Mass Relevance. Before Bazaarvoice, Sam spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell's consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales. Sam pioneered Dell's customer-centricity strategy and customer segmentation using Six Sigma methodology. Prior to that, he consulted with companies such as Apple, Claris, Adobe, and Borland to help them develop word of mouth and loyalty marketing strategies.