Here’s a dirty little secret: Four and a half years ago when we launched Clearhead, we were a solution-led company–not a problem solving company. We pitched ideas. We pitched hypotheses. We sent out newsletters like “10 Test Ideas Guaranteed to Boost Your Bottom Line”. You know the type I’m talking about–we’ve all received them at… Read More »
Let’s play a simple game called “What problem are we solving?”. The grand prize: increased profits, a team focused on efforts that truly drive results and a much better experience for your customers. If you caught me speaking at Opticon in San Francisco recently, then you heard me explain why I encourage businesses to love… Read More »
Ah, the major site redesign. It always starts with such confidence and great intentions. You’re off with more enthusiasm than you’ve had since, perhaps, the last redesign. “We’re finally going to get rid of this ugly, old experience everyone hates.” “We’re finally going to rip the band-aid off and fix this thing once and for… Read More »
In our primer, we provided a highlight reel on Personalization. This post will take a closer look at some of our most recent thoughts and questions regarding Personalization, and the way it is being sold and marketed today. Now that you’re up to speed, let’s get real about what some things you’re likely to be… Read More »
The average user checks their phone 150 times a day. That’s a little over nine times an hour. Which means every six to seven minutes we are all basically checking something, be it email, facebook, text messages, or the time. On average, mobile users spent 162 minutes of every day in 2014 on their phones,… Read More »
Check out what Ryan Garner, co-founder of Clearhead, and Jessica Vasbinder, senior director at Warner Music Group, recently presented to your testing colleagues at #Opticon2014, Optimizely’s user conference, Enjoy! So… you are doing it by the book. After a thoughtful search, you chose and implemented Optimizely. You’ve built organizational buy–in for testing, and your colleagues are… Read More »
This marks the second post in our series on things we hear while selling testing and optimization services. This edition finds us in the pitch with a senior digital business director at a large travel oriented business. She has a year full of plans that include re-platforming their email system and overhauling their mobile experience.… Read More »
One of the hardest parts of running a successful testing program is consistently developing needle moving ideas to test, the key phrases here being “consistently” and “needle moving.” Typically we’ve seen testing programs teams source the majority of their testing ideas from their fellow colleagues and leadership from within their own organizations. It only makes… Read More »
As a Digital Optimization Agency, Clearhead spends a lot of time talking to potential clients and working on sales, and like anyone involved in sales, we hear our fair share of “no”. Sometimes we are fortunate enough to get additional feedback on why the answer is “no”. We treasure this feedback because it can… Read More »
On our reading list: Reach, Depth, Relationships: The New Funnel This article from AdAge makes the argument that in reality there are three very different marketing channel categories that require three very different engagement strategies. To quote: Depth channels tell your product’s story. Your website, your stores and your salespeople serve a common purpose: To give your… Read More »