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Mythbusting the magic and science of optimization

“3 Tests Guaranteed to Improve Mobile Conversions” “How to Reduce Cart Abandonment by 50%” “5 Ways to Increase Email Signups Today” Sound familiar? Such attention-grabbing headlines dominate the optimization landscape. Implied is that successful practitioners have a set of obtuse technical skills that, if applied correctly, always win. Or that there are secret tricks that… Read More »

glasses reflection

Personalization: Explaining the word no one can stop saying

Google “personalization.” Maybe you just did. Did you add “digital” to that search? Because otherwise your results may be engraved crystal beer steins. Well, actually, hold on again… take a closer look at those glasses. Is that your initial on them? Yep, your search results for personalization have been personalized. Keep scrolling and you’ll probably… Read More »