Analytics Academy – Week Zero Recap

Great first “session” of Analytics Academy –  A New Way to Think About Analytics  Most web products are built in a similar way: build, put analytics on it, maybe look at the analytics(probably not), keep building-learn nothing, keep building.   Most often analytics is in place as an after thought and not as a necessity… Read More »

Will you be at #AdobeSummit Next Week?

I’ll be at Adobe’s Digital Marketing Summit next week as a Summit Insider. I’m excited about the conference and looking forward to my role there. If you’re going to be in Salt Lake City for the event, please let me know via a comment here or through Twitter. I’d love to meet up! -Tim

What Data Can’t Do

I’ve been a fan of New York Times columnist David Brooks for years. I’m a political junkie, and he always seems to make interesting and insightful points. At the same time, as an analyst, I’m often dismayed by how often journalists misunderstand or misrepresent the world of analytics. I had a momentary flash of fear… Read More »

Not Sure Where to Start?

Optimizing your site can often be overwhelming.  Not sure where to start or you want to know what will make the biggest impact?  Avinash has a great post 7 Incredible Web Design, Branding, Digital Marketing Experiences highlighting examples of some amazing web experiences.  But don’t just trust his recommendations, run a test to validate which… Read More »

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