Three Dimensions of Analytics and Optimization

I’m multiple years into an on-going quest to properly capture and articulate the different “roles” of an analytics and optimization organization. I’m not talking about “people roles” here so much as “types of deliverable value” by an organization. Through multiple jobs – both client-side and agency-side – I’ve grown and learned and refined that definition, so… Read More »

Web Analytics Wednesday – Austin Event

Are you looking for a great opportunity to network with the top digital analysts and optimization experts from around the world.  Look no further… The May Web Analytics Wednesday is coming up on 5/8.  You are invited to attend Which Test Won – The Live Event conversion cocktail hour.  To attend this event, RSVP.  It will… Read More »

What is the ROI of effective data visualization?

I’m a borderline shoe-thumper when it comes to data visualization. And, when it comes to finding effective data visualization, newspapers are a great place to look.  Harvard Business Review recently interviewed Amanda Cox, graphics editor of The New York Times, and one of their questions was about the ROI of effective data visualization. Her response: “I’d… Read More »

Which Test Won – The Live Event

We are excited to have an optimization and testing event right here in our own backyard.    The Live Event sponsored by Which Test Won is happening in Austin, May 8th-10th. Hurry Up and register by 5pm PST on April 5th to take advantage of the early bird discount – $600 off.   What is The Live Event?  This advanced… Read More »

Analytics Academy – Week One Recap

The Secret to Real-time Dashboards???  Everyone LOVES real-time dashboards..they can be your best friend or your worst enemy.   In this session on Analytics Academy, they give you some great tips on the right way to use a real-time dashboards.  Quite often we get asked to build dashboards for clients.  Dashboards can be great, if… Read More »