June 15, 2015

All About Opticon 2015

Opticon 2015 is just a day away! Whether you’re in San Francisco for the conference or following along at home, we’re excited to connect over our shared passion for all things optimization. Here’s everything you need to know to get Clearheaded at Opticon.

Where you can find us

We have a booth right next the Expo Hall entrance. Hopefully you won’t be able to miss us! Stop by, say hi, grab some free swag and learn more about the Clearhead process.

You can also hang out with us virtually on Twitter. Follow us @ClearheadMe and check out #opticon2015 to get a live play-by-play from the conference.

Look for these friendly faces

Five Clearheaders are on the ground in San Francisco. The main man to meet is Brian Cahak, our fearless head of business development. He’ll answer all your questions about our team, our services and what we can do to help your business.

Brian Cahak, Biz Dev
Brian Cahak, Biz Dev

Matty Wishnow, founder and CEO, as well as Ryan Garner, co-founder and EVP, will be speaking on Wednesday. When they aren’t on stage, they’ll be hanging around our booth.

You can also talk shop with Tom Fuertes, director of engineer, and Julie Neumann, director of content and marketing.

What we’ll be speaking about

Making it Stick: The ‘X Factor’ That Made Optimization Succeed

Time: 1:30-2:15 Wednesday | Location: Bay Bridge Room
Speakers: Matty Wishnow, CEO, Clearhead | Mike Wodtke, Ecommerce Director, Blu Dot | Jon Satterley, Group Director of Digital Development, Village Roadshow

Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a “project” to a data-driven team and process requires vision and a commitment to hypothesis-driven decision making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion, Blu Dot, Village Roadshow and Clearhead will share their experiences from driving optimization forward—and the “X factors” that made it stick.

Optimization Roundtable Discussions

Time: 2:35-3:20 Wednesday | Location: Expo Hall
Topic: Ecommerce Personalization with Matt Wishnow

Looking to connect with others that are in a similar industry, vertical or experiencing a similar challenge? The Optimization Roundtables are your chance to build connections with others that are trying to accomplish a similar goal. Join a roundtable on a topic of your choosing and participate in a discussion on best practices led by an industry expert.

Matty will be leading a straightforward conversation on ecommerce personalization. Are you still trying to figure out what that even means, nonetheless how it can be applied to your business? Check out his recent blog post explaining personalization, the word no one can stop saying.

Website Redesign Strategies

Time: 4:45-5:30 Wednesday | Location: Golden Gate Room
Speakers: Ryan Garner, Co-Founder, Clearhead | Tiffany Early, Director of Digital Branding, Apperian | Matthew Vandewouwer, Marketing Manager, j2 Global Communications | Steve Petersen, Senior Website Marketing Coordinator, Western Governors University

Are you redesigning your website in the next year? Many industry experts agree that it’s best to develop a website iteratively, using A/B testing and optimization, but some websites are so rusty that only a major overhaul seems to be the solution. It can be daunting to navigate the critical process of a redesign: rising costs, missed deadlines and plummeting conversion rates instead of anticipated lifts. Learn from the experts on how to use customer interviews, closed-loop sales feedback, web analytics and A/B testing to determine the optimal mix of content, navigation, and calls-to-action for your site. Get tips on how to drive results in spite of tight timelines, limited resources, CMS restrictions and small datasets.

For a preview of Ryan’s views on optimizing and personalizing your site, read his blog post on 4 things you should know about personalization.

We’re also a finalist for five Optie Awards, more than any other company or agency. The winners will be announced at 9 a.m. during the Thursday keynote. Good luck to our clients, team and fellow nominees!