The digital
optimization agency

We provide daring, entrepreneurial digital executives with the extra brains and brawn needed to fully utilize digital analytics and A/B testing practices and to drive disruptive results, change and learning.

Contact Us

Our Services

We provide our partners the full breadth of services required to build and sustain a data-driven organization.

Strategic Consulting  Strategic Consulting

Before companies begin to significantly resource analytics and testing in their organization, they often ask themselves “What does it mean for us to be data-driven? How would it even work? What would it look like?” Because it’s difficult to rebuild the ship while you’re already at sea, we help our clients re-imagine a “digital optimization” organization from the 50,000 foot view to the ground floor.

Organizational Blueprint

Based on a thorough assessment and synthesis of your current approach to analytics and testing, we design a new blueprint for organizing team members around the utilization of data.

Business Process & Workflows

The roles and chart are simply the first steps. An optimization program requires definitions, deliverables, workflows, service levels and plans to get things running. We help bring the blueprint to life.

Best Practices

We know the tools, strategies and trends that are working (and not) in the market. We can help you avoid common pitfalls and adopt better tools and methods. Just ask us.

Training & Education

Digital optimization includes new concepts and practices that need to be described through a simple vernacular and workshops that are accessible and (yes) fun. We not only fish for our clients; we teach their teams why fishing is fun, how to fish and then, we take them out fishing with us.

Testing, Analytics & Optimization Support  Testing Analytics and Optimization Support

Once the digital optimization model is designed and ready for action, our clients often find that they need extra muscle and brains to augment their current team or scale the operation. We offer a team of nimble, expert, Clearhead-trained digital optimization all-stars to dive right in and bring the promise of Clearhead to life.

  • Instrumentation Assessment
  • Tool Selection &ROI analysis
  • Tool Implementation
  • Instrumentation Operations & Support
  • Employee Training & Workshops
Performance Measurement
  • KPI Definition
  • Baseline & Target Development
  • Dashboard Design
  • Dashboard Instrumentation & Automation
Hypothesis Development & Validation
  • Generative Research
  • User Testing
  • Hypothesis Prioritization
  • Test Planning & Design
  • A/B & MVT Testing
  • Test Analysis
  • Understanding & Adoption of Results
  • Segmentation Targeting & Personalization

Needle Movers. Hypothesis Validators. Digital Innovators. Debate Enders. Free Thinkers. Stats Nerds. Change Agents.

We are all of the above.

Why Clearhead?

1. We were you

Once upon a time (not very long ago) we were the client – leading our own ecommerce and product development teams. We carried the responsibility of delivering on P&L commitments, developing our organization and driving growth. For years we wrestled with, and continuously refined, a process for managing teams and business decisions in a simple, data-driven, transparent way. Clearhead is the culmination of that experience.

2. We end the dabbling and the debates

We are obsessed with how lean, data-driven practices drive smarter and more profitable businesses. If you fear that, in your company, “analytics” has become a euphemism for over-reporting and that your big decisions are still mostly driven by gut, we can help you change that (quickly). A clearheaded digital business is one that has a merit-based, sustainable approach to inspiring, validating and pursuing ideas that are most likely to improve business performance and satisfy customer demands.

3. We build a better engine

Analytics is not a tool or a bunch of really smart people staring at numbers. Testing is not simply a designer with some JavaScript chops. Analytics and testing -- the people, processes and tools -- are all part of a singular commitment to employing data to develop, test, validate and act on ideas that are most fruitful and least wasteful. We call that commitment “digital optimization.” We take all of the parts -- the ones you have and the ones you need -- and combine them to build you a working model for data-driven optimization that works and lasts.

Our Process

The “Clearhead Process” is a simple, but meticulous, step by step approach to developing, prioritizing, validating and learning from well-articulated digital business hypotheses. We have designed our process in such a way that it integrates well with most any set of stakeholders and roles and can be easily understood, adopted and replicated by even the most complex, legacy organizations.





Our Team

Matt Wishnow


Ryan Garner


Jared Bauer


Brian Cahak


Laura Stude


Ryan Abelman


Tom Fuertes


Mark Perica


Haley McMichael


Chris Armstrong


Tom Hanlon


Brady Bryan


Drew Longworth


Change faster. Win faster. Fail faster. Learn + improve continuously.

Our Clients

Contact Us

Our Blog

  1. Optimizely Dimensions

    Being the new guy on the Clearhead dev team, I’ve been spending lots of time learning as much as I can about Optimizely.  One of the topics I’ve found most interesting is Optimizely dimensions.

    Dimensions are “kind of” a brand new feature in Optimizely.  They are only “kind of” new because they are really just a reincarnation of Optimizely segments.   So, what exactly are these dimensions/segments and why should you care?

    Dimensions are essentially groupings of users that we can use to either:

    A)   Target specific users for a test:   

    If you prompt users for a birthdate during signup, you can create a custom age dimension, allowing you to create a variation page that will only be shown to 25-35 year old males.  This allows you to get creative in producing custom experiences for users that can maximize the success of your product.

    B)   Segment your experiment results:  

    Segmentation of results can be powerful in that it can allow you to extrapolate more data from your tests. For example: while it may appear that a tested variation had a negative result, if you dig deeper into segmented results you may find that the same variation was actually a big winner for users living in Colorado and California.  Like your 5th grade teacher told you, knowledge is power.

    The creation and implementation of dimensions is easy, I’ll walk you through it now.


    1. On your Optimizely dashboard, click on the visitor dimensions tab.

    2.  Click the “Create Dimension” button.

    3. Fill out information, and copy code to be included in global JavaScript.

    4.  Push the given code to the Optimizely API.  This is obviously the slightly tricky part, as you will need craft some JavaScript to attach the code to the condition that matches.

    I’ve included an example of how Clearhead has accomplished this below.

    As you can see on line #7, depending on the presence of an email address (only present if the user is logged in), we are able to set the value for each user as either “logged_in” or “logged_out”.

    If this code is included in the global JavaScript of your application correctly, you should then begin adding all visitors of the checkout page to a logged_in, or logged_out category of the dimension we just created.  With this information, we should then be able to segment the results section for any related experiment to gain more information on whether or not a user’s status going into checkout has any effect on the results.

  2. Optimizely & Universal Analytics via GTM

    If you’ve done any sort of custom configuration to your Universal Analytics Tag in Google Tag Manager, @nicholasblexrud’s pattern in “Add Optimizely with Universal Analytics via Tag Manager" will leave you - like a ball kicked to Tim Howard - blocked.

    Not to fear! Clearhead’s office is streaming the world cup, so we’ve turned off the billable clock and are writing blog posts in between the action. Should be just time enough to photoblog our Optimizely GTM Integration process…

    One Time: GA and GTM Setup

    First, we create a series of Custom Dimensions so we can gather data on up to 5 concurrent tests:


    Next, we create Google Tag Manager macros to look for clearhead.ab1 through clearhead.ab5 variables:



    Yay! We’re all setup.

    Every Time: Experiment’s Global JS

    Now it’s just a matter of currying the user’s metadata into the global variables via the experiment’s global js (image links to gist).


    That sweet, sweet, data.

    Obviously lots of moving parts here! If you’re a dev or analyst reading this, we’re hiring and/or hire-able as help!


  3. New Public Repo: clearhead-snippets

    Why Hello! I’m Tom Fuertes, the “new” Director of Engineering at Clearhead. Nice to meet you!  I’m using my intro to the company post to announce a new public repo of snippets and patterns we use often here at Clearhead. 

    clearhead-snippets: A collection of experiment helper functions.

    Googling through “” and frustratedly parsing through un-linked code between arguments of jquery vs vanilla javascript is a thing of the past!  Pop open Clearhead Snippets anytime you need code around:

    • getting and setting cookies
    • getting values from query params
    • loading external js with a callback

    The current code is quality, but the repository is still in flux. Future plans include howtos/patterns around avoiding test flicker, manual experiment activation, and more.

    If you’re a front-end engineer interested in AB testing, please use the Contact Us Form - we’re hiring!


  4. Guess who has two thumbs and is hiring front-end developers?

    Everyone with a website! 

    But give us a shot to tell you why we are special. Job description and application here

  5. Stuff We Would Have Said if Jeff Bezos Hadn’t Already Said It (Better)

    You may admire him. You may not. But, it’s hard to dispute the success Jeff Bezos has had, in no small part, from how he has applied customer data to the design and development of his products. This blog post is not yet another salute to the company’s financial success.  We simply found this gem of an article recently that highlights four quotes worth sharing.  Enjoy!

    "The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention, and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it."

    "If you double the number of experiments you do per year you’re going to double your inventiveness."

    "If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table."

    "The great thing about fact-based decisions is that they overrule the hierarchy."

    Do you have other similar quotes or philosophies worth sharing??  Wax on below or tweet us at clearheadme​…


    The Clearhead team