We provide daring, entrepreneurial digital executives with the extra brains and brawn needed to fully utilize digital analytics and A/B testing practices and to drive disruptive results, change and learning.Contact Us
We provide our partners the full breadth of services required to build and sustain a data-driven organization.
Before companies begin to significantly resource analytics and testing in their organization, they often ask themselves “What does it mean for us to be data-driven? How would it even work? What would it look like?” Because it’s difficult to rebuild the ship while you’re already at sea, we help our clients re-imagine a “digital optimization” organization from the 50,000 foot view to the ground floor.
Based on a thorough assessment and synthesis of your current approach to analytics and testing, we design a new blueprint for organizing team members around the utilization of data.
The roles and chart are simply the first steps. An optimization program requires definitions, deliverables, workflows, service levels and plans to get things running. We help bring the blueprint to life.
We know the tools, strategies and trends that are working (and not) in the market. We can help you avoid common pitfalls and adopt better tools and methods. Just ask us.
Digital optimization includes new concepts and practices that need to be described through a simple vernacular and workshops that are accessible and (yes) fun. We not only fish for our clients; we teach their teams why fishing is fun, how to fish and then, we take them out fishing with us.
Once the digital optimization model is designed and ready for action, our clients often find that they need extra muscle and brains to augment their current team or scale the operation. We offer a team of nimble, expert, Clearhead-trained digital optimization all-stars to dive right in and bring the promise of Clearhead to life.
Once upon a time (not very long ago) we were the client – leading our own ecommerce and product development teams. We carried the responsibility of delivering on P&L commitments, developing our organization and driving growth. For years we wrestled with, and continuously refined, a process for managing teams and business decisions in a simple, data-driven, transparent way. Clearhead is the culmination of that experience.
We are obsessed with how lean, data-driven practices drive smarter and more profitable businesses. If you fear that, in your company, “analytics” has become a euphemism for over-reporting and that your big decisions are still mostly driven by gut, we can help you change that (quickly). A clearheaded digital business is one that has a merit-based, sustainable approach to inspiring, validating and pursuing ideas that are most likely to improve business performance and satisfy customer demands.
The “Clearhead Process” is a simple, but meticulous, step by step approach to developing, prioritizing, validating and learning from well-articulated digital business hypotheses. We have designed our process in such a way that it integrates well with most any set of stakeholders and roles and can be easily understood, adopted and replicated by even the most complex, legacy organizations.
Matt Wishnow is the founder and CEO of Clearhead. Previously, Matt was the founder of Insound.com and Drillteam Marketing. Launched in 1998, Insound.com is the the oldest and most respected of music web-stores, catering to vinyl enthusiasts and other music obsessives. Drillteam was an early social marketing agency, servicing Toyota, Target, Nike and other elite brands. Following the sale of Insound to Warner Music Group, in 2007 Matt was hired to design and lead WMG's Direct to Consumer business. He holds degrees in Fine Art and Semiotics from Brown University and recently moved to Austin, Texas.Close
Ryan Garner is the co-founder and EVP of Clearhead. Previously, Ryan was Vice President of Direct-to-Consumer for the Warner Music Group, responsible for delivering and supporting the web businesses of WMG’s biggest artists including Paramore, Bruno Mars and Wiz Khalifa. Before joining Warner in 2007, Ryan spent 5 years at JetBlue Airways as a product manager and solution architect. Ryan was an integral part of the early team that helped develop JetBlue.com into the airline's most important sales channel, responsible for 80% of sales at the time of his departure.Close
Jared Bauer is the Sr. Manager of Analytics at Clearhead. Jared has spent over six years working in the digital analytics space. During his previous work at digital agencies Resource Interactive and Possible, Jared lead the measurement and analysis efforts for a number of Fortune 500 companies including: Procter & Gamble, Nestle, Sherwin-Williams, Bush Brothers, Hewlett-Packard, ConAgra Foods, and Abbott Laboratories. Working across multiple clients and campaigns has given him a wide knowledge of a number of measurement tools and understanding of measurement in various marketing channels. Jared holds a master’s degree from American University.Close
Brian Cahak is the VP of Business Development & Marketing. Previously, Brian was the co-founder of a SaaS start-up in the auto technology space, the COO of an art eCommerce company, and the VP of eCommerce Operations for Callaway Golf. Brian leverages his experience at both Fortune 100 companies and tech start-ups to lead Clearhead's go to market strategy. Brian holds an MBA from the University of Texas and a BS from West Point.Close
Laura Stude is a Front-End Test Developer at Clearhead. She spent her early career in client services and copywriting at various ad agencies and later found herself in marketing and social media roles at Furniture Brands and Famous Footwear. After attending a Startup Weekend and learning more about Lean Startup principles, she left her job (and hometown) to pursue software development and entrepreneurship at The Starter League in Chicago. This eventually led her to Austin, where she has gained experience at various local startups in back-end and front-end programming, lean methodologies, UX and breakfast tacos.
When not learning new programming languages or directing movers where to put boxes, Laura enjoys traveling, spending time with friends and family, the outdoors, watching football, tracking packages and any drink in a mason jar. She's a big believer in the Golden Rule and loves meeting interesting people, so introduce yourself to her @STLStude.Close
Ryan Abelman is a Project Manager at Clearhead. He spent the past few years heading up Project Management, A/B Testing, and User Funnel Optimization at a startup in San Francisco. Originally, he was working at a performance marketing agency focused solely on desktop browsers but after an acquisition in 2012, he found himself heading up mobile projects as well, giving him a well-rounded view of all forms of digital optimization. A love for lean startups, optimization and smoked brisket brought him to Clearhead and Austin, TX. In his free time, he loves spending time outdoors with his dog, discovering new bands and enjoying all the craft beer and great restaurants Austin has to offer.Close
A lover of running, frozen yogurt, and ab testing, Tom Fuertes is Clearhead’s Lead Conversion Optimization Engineer. He lives and studied in Austin, where he graduated from the University of Texas in 2008 with a degree in Management Information Systems (MIS). Since leaving school, he's been hard at work running numbers to help clients increase their sales and attract more customers. That pursuit has led him to and through freelancing, analytics and development work around Austin at iRentToOwn.com, Bazaarvoice, HomeAway, and SeniorAdvisor.com.
Fun fact: Tom's always had a passion for numbers. After college, he played poker professionally for three years, and his experience in the game-heavily based on math-is part of what taught him how to understand and utilize conversion optimization.Tom can be found online professionally via linkedin or more personally via twitter. Close
Mark Perica is a Data Analyst at Clearhead. He brings over four years’ experience in the marketing measurement and optimization world at Analytic Partners and Nielsen. Along with deep experience in the CPG space, Mark also spent several years in aerospace manufacturing, where he put his analytic skills towards lean process improvements. He holds a BA from the University of Cincinnati. Outside of work, you can find Mark spending time with his wife and young son or occasionally on the golf course.Close
Haley McMichael focuses on design and user experience at Clearhead. After studying design at Texas State, she left the heart of the hill country to explore the glaciers of Alaska and design of the Netherlands. The start-up community in Austin drew her back and introduced her to user experience design. They’ve been good friends since. When not designing or learning to code, you can find Haley playing ping pong, traveling, looking for the perfect GIF and drinking coffee.Close
Chris Armstrong is a Project Manager at Clearhead. His passion for business and tech led him to the University of Texas at Austin, where he earned a degree in Business Honors & Management Information Systems. After graduation, Chris spent 5 years at Deloitte Consulting, leading custom web development for Enterprise clients. While there, he led several large projects, including building a self-service portal that reduced customer support workload 25% and merging a legacy system into existing apps, saving $117 million. Prior to joining Clearhead, Chris founded a technology consultancy serving Austin non-profits and start-ups. His work included optimizing the trial funnel of a venture-backed SaaS start-up.
When he’s not leading projects and moving the needle for clients, Chris loves spending time with his wife, cold brewing coffee, sampling Austin’s tasty food & craft beer, and binge-watching Netflix.Close
Tom Hanlon is a web developer based in Austin, TX. In his previous role, he worked for Mojoware, a local web app consultancy where he maintained its client's web applications.
A former account manager, Tom worked at a digital marketing agency where he helped clients like Hungry Jack, Jif, Smuckers, Reynolds Group Holdings and Duck brand (of duct tape fame) make sense of their Google Analytics data and solve other online marketing challenges.
Later, he moved to a global consulting firm where he was responsible for new business development and project management for clients like ADP, News Corp., Nielsen, Sony, The Interpublic Group and Reader’s Digest.
A new Texan, Tom is enthralled with Buc-ee's, a gas station he's identified as one of America's Most Innovative Retailers (2014) and, in close competition with Wawa, one of America's Most Disruptive Gas Stations (2013). A Buc-ee's tumbler sits on his desk.
Tom's interests include frisbee, riding his bike and writing about himself in the third person. Some of his biggest fears include heights and running out of queso.
Tom holds a bachelor's degree from the University of Dayton, one of the city's more prestigious Catholic universities.Close
Brady Bryan is a Front-End Dev Intern at Clearhead. Brady came to Clearhead immediately after finishing MakerSquare, a web development bootcamp in Austin, Texas. His interests in analytics, data driven decision-making, and the thrill of working with large clients drew him to Clearhead. Prior to pivoting into a career in development, he worked as a high school science teacher at an international school in Thailand.
When he's not coding, Brady enjoys motorcycles, exploring, good food & drink, and making people laugh.Close
Being the new guy on the Clearhead dev team, I’ve been spending lots of time learning as much as I can about Optimizely. One of the topics I’ve found most interesting is Optimizely dimensions.
Dimensions are “kind of” a brand new feature in Optimizely. They are only “kind of” new because they are really just a reincarnation of Optimizely segments. So, what exactly are these dimensions/segments and why should you care?
If you prompt users for a birthdate during signup, you can create a custom age dimension, allowing you to create a variation page that will only be shown to 25-35 year old males. This allows you to get creative in producing custom experiences for users that can maximize the success of your product.
Segmentation of results can be powerful in that it can allow you to extrapolate more data from your tests. For example: while it may appear that a tested variation had a negative result, if you dig deeper into segmented results you may find that the same variation was actually a big winner for users living in Colorado and California. Like your 5th grade teacher told you, knowledge is power.
The creation and implementation of dimensions is easy, I’ll walk you through it now.
I’ve included an example of how Clearhead has accomplished this below.
Posted 3 weeks ago, Comments
If you’ve done any sort of custom configuration to your Universal Analytics Tag in Google Tag Manager, @nicholasblexrud’s pattern in “Add Optimizely with Universal Analytics via Tag Manager" will leave you - like a ball kicked to Tim Howard - blocked.
Not to fear! Clearhead’s office is streaming the world cup, so we’ve turned off the billable clock and are writing blog posts in between the action. Should be just time enough to photoblog our Optimizely GTM Integration process…
First, we create a series of Custom Dimensions so we can gather data on up to 5 concurrent tests:
Next, we create Google Tag Manager macros to look for clearhead.ab1 through clearhead.ab5 variables:
Yay! We’re all setup.
Now it’s just a matter of currying the user’s metadata into the global variables via the experiment’s global js (image links to gist).
Obviously lots of moving parts here! If you’re a dev or analyst reading this, we’re hiring and/or hire-able as help!
Posted 2 months ago, Comments
Why Hello! I’m Tom Fuertes, the “new” Director of Engineering at Clearhead. Nice to meet you! I’m using my intro to the company post to announce a new public repo of snippets and patterns we use often here at Clearhead.
clearhead-snippets: A collection of experiment helper functions.
The current code is quality, but the repository is still in flux. Future plans include howtos/patterns around avoiding test flicker, manual experiment activation, and more.
If you’re a front-end engineer interested in AB testing, please use the Contact Us Form - we’re hiring!
Posted 2 months ago, Comments
Everyone with a website!
But give us a shot to tell you why we are special. Job description and application here http://clrhd.me/1nDEEkw.
Posted 2 months ago, Comments
You may admire him. You may not. But, it’s hard to dispute the success Jeff Bezos has had, in no small part, from how he has applied customer data to the design and development of his products. This blog post is not yet another salute to the company’s financial success. We simply found this gem of an article recently that highlights four quotes worth sharing. Enjoy!
"The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention, and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it."
"If you double the number of experiments you do per year you’re going to double your inventiveness."
"If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table."
"The great thing about fact-based decisions is that they overrule the hierarchy."
Do you have other similar quotes or philosophies worth sharing?? Wax on below or tweet us at clearheadme…
The Clearhead team
Posted 3 months ago, Comments